If you have ever considered starting a new SEO service company, there are several steps you can take that will get things moving in the right direction. I myself started a company this past year that is already realizing great results. Not only will an SEO business bring you amazing rewards, but in the process you’ll learn how to get higher ranking for your own web site as a bonus.
Why SEO?
The passion began with my first SEO project for the Gjenvick-Gjønvik Archives; a large privately held family archives located in Atlanta, Georgia and Trondheim, Norway. My success in search engine optimization resulted in well over 1,000 top 10 rankings in the major search engine arena. The best part of all is that I accomplished these rankings without the benefit of any formal SEO training. Having done so well at my first SEO project, I began thinking about becoming an SEO Specialist.
On Becoming an SEO Specialist
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My first step was in reading articles on the SEO profession where I learned that it was in its infancy as there were no formal standards or knowledge base that existed for practitioners. So, in June 2003, I finally decided to take a course called Master Search Engine Optimization Competencies for Web Developers (MSEOC). Several months later, I thought another course would be in order – this time I chose the Academy of Web Specialists programs offered by Robin Nobles: Essentials in Search Engine Marketing and Advanced Search Engine Marketing training. Upon completion of the first course and receiving certification in search engine marketing strategies, I decided to take the plunge and start my own SEO Company.
Essentials to consider before starting your SEO Company
Naturally there are a lot of initial preliminaries that needed to be worked out which included a domain name, name of the company, domain hosting, website content, website design, keywords, services to offer, pricing, payment options, and how to be found by the search engines.
It’s all in the name
After a review of search results from other SEO Services, I discovered nearly 500,000 sites listed, most of which were already using the best names for SEO companies. Fortunately, my last name is unique so the domain name of Gjenvick-seo.com was a neat and simple choice. I then researched Google and Wordtracker to determine a company name that would draw traffic from the search engines. It became apparent that the term Search Engine Optimization was heavily used which meant the competition was fierce. Upon researching the term SEO, a third as many results were returned giving it a much better chance at ranking in the top 30 search engine results. Based on my research, I ultimately selected the name Gjenvick SEO Services