But when it comes to promoting your online business, the trick is how to attract potential customers. When using pay per click advertising your goal might be to pay the big bucks for some of those search terms that only big business can afford.
Lets use casino for example. The only way to ever come close to the big casinos is to start small. Increase the amount of words in your search term and your competition starts to disappear.
If you search for “Gambling” you will get 769,509 results found.
Let’s take it a little further, let’s search “Online Gambling” you get: 205,372 results found.
https://www.globalsynturf.com/
Going a little further now, let’s add “Internet Gambling”, you’ll get around 25,315 results found.
Let’s go beyond that for our final search, let’s add “Best Online Casino Gambling” you’ll get: 2,506 results found.
Now take a close look at all those search terms, what do you see? That big search term “Casino”. Are you starting to see the value of targeting larger search terms? Lower cost and less competition.
Don’t be afraid to use big keywords they can increase your chances of better search engine placements. In the end, you’ll receive more exposure for fewer dollars for your website.